Quebecor World Direct--Building Business, One Client at a Time

A Loaded Toolbox
Obviously, personalization is more than just splashing a person's name across the paper. And, while Locker says it's important to do that, there also has to be a compelling, one-to-one marketing message that is driven by that specific person's file—his or her personal information, info that is unique to that person. The right message has to be created and the right offer has to be presented to the right person.