Quebecor World Direct--Building Business, One Client at a Time

BY CHERYL A. ADAMS

Like the old Smith Barney line: We build our business one client at a time," says Mike Graham, senior vice president of sales and marketing for Quebecor World Direct (QWD).

One client at a time, QWD has "quietly" become a giant, a global leader, in direct mail marketing products. From six independent companies with eight facilities (all once fierce competitors) to a well-oiled, cohesive operation, QWD strategically positioned itself to become the world's No. 1 printer of personalized products and promotional games.