Quebecor World Direct--Building Business, One Client at a Time

Not only is Quebecor World Direct the world's leader in direct mail marketing, it's also the number one producer of high-security, promotional games and coupons, a product line that grew tenfold in the '90s.

The King of Instant Win
When World Color (now part of Quebecor World) acquired Dittler Brothers in 1997, it acquired the largest promotional games manu-facturer in the world—one known globally for its ability to provide high-security games, where winning tickets couldn't be duplicated or wouldn't "disappear" off the line.