Quebecor World Direct--Building Business, One Client at a Time

E-drive Your Business
One of the company's most recent initiatives is the development of an Internet format for promo-tional games, known as e-drive.

The consumer takes one of QWD's e-drive computer pieces and logs onto the promo advertiser's Website to decode the game piece. Consumers can find game pieces in direct mail packages, newspaper or magazine inserts or point-of-purchase material.