Quebecor World Direct--Building Business, One Client at a Time

The last (but certainly not the least) of Quebecor World Direct's three product lines is Non-imaged Products. The largest of the three product groups, Non-imaged Products generates the greatest volume and profit for the company.

Non-imaged Products
"Non-imaged, or non-personalized, products made up the backbone of the direct mail business up until 10 years ago," Barthen explains. "That's when the direct mail market started looking for a narrower, more demographic focus. With that was the advent of personalized products. And, since then, personalized products have grown at a tremendous rate."