Quebecor World Direct--Building Business, One Client at a Time

While non-personalized products have grown at a "moderate rate" (when compared to personalized ones), Barthen says non-imaged products are still the backbone of QWD's operation, representing about 65 percent of the company's core business.

Encompassing an entire array of products—from order forms and bind-in cards to mail package components to directories and timetables—Barthen says Quebecor World Direct has seen steady growth in its non-personalized business.