Quebecor World Direct--Building Business, One Client at a Time

Using its Non-imaged Products line, he claims Quebecor World Direct has been able to expand upon customers' requirements and has created a platform to educate them about the value of targeted, demographic mailings (which expands business into the Personalized Products line).

Barthen emphasizes that this should not sway advertisers from non-personalized products; this line does continue to see growth. However, he says QWD is structuring its business to allow itself to shift with the market as it changes. And, he predicts that the percentage of non-imaged to imaged products will shift significantly over the next five years.