Quebecor World Direct--Building Business, One Client at a Time

Whatever the outcome, Barthen says Quebecor World Direct will continue to cultivate both markets (as well as promotional games), and he predicts continued success in each market—and the overall success of QWD as the world's leading direct mail marketer.

How can a company (even a mega-corporation the size of QWD) so confidently predict its own success, especially when other printing industry consolidators have not been so successful in similar quests?