Quebecor World Direct--Building Business, One Client at a Time

Scratch-Off Fever
(A Brief History of Promo Games)

A promotional game is a promo that drives consumers to purchase; it should not be confused with the "lotto ticket."

And Mark Davis should know. Former part-owner of Dittler Brothers (now part of QWD), Davis has participated in the growth of the promo game market since its infancy in the early 1960s. Then, his primary contest clients were gas stations and grocery stores.