Quebecor World Direct--Building Business, One Client at a Time

"It was an enormous challenge," Covelli explains. "How do you create a competitive, strategic direction for six unique entities? How do you weave them into a synergistic whole?

"The task was Herculean," he explains. "It meant centralizing the vital functions (all of the components) to drive the organization internally: sales, finance, estimating, scheduling, customer service, programming, plant management and so on. It also meant developing a team of very capable executives who could execute our strategic vision."