Quebecor World Direct--Building Business, One Client at a Time

As monumental as the mission was, centralizing the company's internal operations was only half the challenge. The second problem Quebecor World Direct faced was what to do with all those customers who belonged to six former competitors and who were now combined into one, huge client base.

The question, Graham notes, was: How could Quebecor World Direct create a customer-based strategy—a single, unified platform—that would satisfy the market demands and needs of the all those clients?