QUEBECOR WORLD -- Marriage Made in Heaven

Another strong suit is the complementary relationship it has with the other business units, allowing for ample cross-selling opportunities. With the restructured group now in place, Sullivan hopes to take it a step farther.

"We want to capitalize on the whole Commercial/Direct sector," he says. "We have a big advantage when competing for major deals in comparison to our biggest competitors. A lot of them simply don't have the high-end commercial capabilities that we bring to the table. The same goes for direct mail. In today's market, more of our clients want single-source deals across business units."