Quad's Tempt In-Store Productions Adds VLF Press

SUSSEX, WI—Tempt In-Store Productions, a Quad/Graphics company, announced it has completed the installation of its newest very-large-format press, a KBA Rapida 205, which is targeted for printing POP signage, posters, displays and graphics of all kinds up to 81x59˝ in size on a wide range of paper and plastic substrates.

“This 81˝ press will allow Tempt to provide a new level of options for retailers and marketers looking to push the boundaries of shopper engagement,” said Mike Draver, president of Tempt. “From faster changeovers to super-large sizes on many substrates, this investment underscores our commitment to offering the widest possible range of solutions for our customers.”

Click on the 60-second (YouTube) video below to see the press installation at Tempt’s Milwaukee-area facility:

The new press complements the existing fleet of large-format presses and represents another step in the company’s mission to enhance its global in-store marketing platform and bring the latest technology to customers. In addition to the continued investment in large-format sheetfed presses, the group has added four high-speed, wide-format digital UV presses to its North American and European facilities.

“We continue to invest in our platform using the highest level of technology to minimize cost and improve speed to market for our customers,” Draver added. “We are passionate about providing options and flexibility to help retailers and marketers achieve their in-store marketing goals.”