Reach the Right Audience — Sherburne

One great example is ImageMark, whose owner, Walter Payne, was an executive in the cable TV business, ultimately serving as the vice president of development for a cable company. Although he had no previous experience in the printing industry, Payne decided to acquire ImageMark in 1996 from the estate of victims of the ValueJet crash. ImageMark has 16 full-time and five part-time employees.