Reach the Right Audience

Payne has focused the company on select industries, including automotive aftermarket parts and orthodontics. While neither of these industries may sound particularly exciting, Payne has been able to deliver some pretty exciting results for his clients.

Orthodontists, for example, do branding and marketing campaigns targeted at families likely to have small children who may need their services as they grow up. These campaigns are designed to create brand awareness for them. ImageMark provides an online catalog of templates that allows orthodontists to go online, chose a postcard template, customize it to his/her particular needs, upload a list, and order a mailing campaign that is then executed by ImageMark. In addition, orthodontists also have access to brochures and other printed materials through this catalog.