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Happy Returns
ImageMark has been able to deliver an average of a nine-to-one ROI for these programs. In one recent case, the ROI was an astounding 25-to-one! That is to say, for every dollar the orthodontist spent on a direct mail campaign, he received $25 in revenues. Not bad. Who could say no to that?
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- Companies:
- RR Donnelley
- People:
- Cary Sherburne
- Walter Payne
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