Reach the Right Audience

And with proven results like these, price—while always a consideration—is not going to be the driving factor in getting orthodontists to adopt these programs. As a result of this type of approach to the customer—embodying responsiveness to the marketer’s needs—ImageMark annual sales have grown from $250,000 to nearly $2 million since Payne acquired the company. And he has done it by implementing tools and technologies that are readily available in the market.