Reach the Right Audience

If you are not calling on them, you certainly should be. And what are they really looking for?

I recently came across an interesting survey of Chief Marketing Officers. While the title Chief Marketing Officer (CMO) can be a little intimidating and sounds like a title only found in very large companies, 51 percent of respondents to this research reported a total number of employees in their companies of 500 or less. This means that understanding what these CMOs are looking for can be relevant to businesses of almost any size. That’s why it’s worth sharing the highlights of this research with you.