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When asked about their approach to growing their businesses in today’s marketing environment, the top responses were:
Consumer Targeted Communication (12 percent)
Customer Identification/Segmentation (12 percent)
Identify/Satisfy Consumer Needs (12 percent)
Strengthen Communication to Consumers (12 percent)
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- Companies:
- RR Donnelley
- People:
- Cary Sherburne
- Walter Payne
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