Reach the Right Audience — Sherburne

Bottom Line on Budgets

Respondents reported that their marketing budgets comprise an average of 6.14 percent of corporate revenues, but 40 percent report that their marketing budget is not sufficient to achieve growth objectives. Besides complaining about inadequate marketing budgets, 40 percent of the respondents identified elusive ROI as a significant challenge. Interestingly, 50 percent indicated that pressure to produce short-term results frequently requires them to modify long-term growth strategies.