Reach the Right Audience

So what does all of this mean? Marketers are making it clear that external agencies (increasingly, that’s you!) need to have a good understanding of their business and that marketers need help in quantifying marketing ROI. Reading between the lines, quantifying ROI would help marketers potentially gain larger marketing budgets, since their management is likely to be very results driven. For many years, marketing has been a nebulous spend with which many CFOs are uncomfortable.