Cost-Saving Measures — Save a Buck, Save a Job

Put E-mail to Good Use

Jack Crowley, vice president of Penn Valley, CA-based Crowley Marketing, believes savings can also be found on the sales and marketing end. He feels it is vital for companies to engage in database marketing via e-mail.

“The key is to communicate with customers and prospects on a regular basis based on the product line and the needs of the customer,” Crowley says. “Be relevant with the information that you put in front of the customer and/or prospect.”