Cost-Saving Measures — Save a Buck, Save a Job

Lastly, Charles Smith, president of Smith Litho in Rockville, MD, feels the print community should take a page out of the book—fittingly enough—of the paper industry.

“If we don’t raise prices and do what the paper industry is trying to do, which is charge more money, we are just going to be committing hari-kari,” he contends. “We have to realize that we must charge sensible numbers. The predatory pricing that has been going on for the last five to six years has got to stop. As paper prices continue to escalate, the situation is only going to get worse.” PI