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Has anyone ever done that? Seems so simple, doesn’t it? Just changing the word without changing the context at all.
No. We wouldn’t want to do that because, if we did, we’d find ourselves like monkeys chasing our tails round and round. Instead, we send our estimators off on tasks to do that tail chase—constantly recalibrating our target prices to approximate those of our competitors—when those target prices don’t even approximate our own at the moment!
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