Rebranding Your Identity -- Playing the Name Game

For Nowokunski at Integraphx, the name change has blossomed into a tremendous amount of excitement from customers, prospects, vendors and employees.

"Since changing our name, there has been a natural progression to a different type of customer—as well as a different type of person seeking employment with our company," Nowokunski reveals. "A lot of prospective customers that would never talk to us before are looking to us to help solve their business problems. On top of that, several of our most recent hires have stated they never would have responded to an ad for The Printing Office."