Rebranding Your Identity -- Playing the Name Game
But you don't have to be a $1.7 billion behemoth, like Cenveo, to change not only your company name, but also your corporate culture and philosophy as a communications provider.
| Charlotte, NC-based The Printing Office reinvented itself as Integraphx to better describe its varied capabilities. Shown, from the left, at their new facility are Scott Nowokunski, sales manager; Linda Kirby, general manager; and Ed Nowokunski, president and founder. |
Take, for instance, Charlotte, NC-based Integraphx. Up until September of last year, the $4 million company was known as The Printing Office. But it offered much more than what its name implied. So, when the company moved into new, larger facilities in 2004, it also took on a new identity.
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