Rebranding Your Identity -- Playing the Name Game

Integraphx offers capabilities such as Internet-based ordering of print jobs; creative services; full-color digital and offset printing; on-demand black-and-white copying; large-format printing; binding and finishing; kitting; mailing and fulfillment services and more.

"When we approached customers and prospects with our previous name, The Printing Office, the customer immediately put us in a box as being a good source for printed material and boxed us out of the more complex non-print related items such as fulfillment, coordinated e-mail campaigns, Website development and true variable data applications," Nowokunski reports.