Rebranding Your Identity -- Playing the Name Game

At Reflections Printing, in Minneapolis, a slight tweak of its name has taken place. The company has decided to drop the word Printing, moving forward with the single-word title Reflections.

The company says it is ready to press forward with a refreshed brand image, expanded capabilities and the addition of a second location. While printing remains at the heart of Reflections' business, company officials see their role changing in the delivery and distribution of the materials that it produces.