Digital Output Devices: A Digital Printing Redux
The perennial problem with the show was voiced by a fair number of equipment manufacturers—the cost of exhibiting at Chicago’s McCormick Place, compared to other venues, is unsustainable in a sluggish print economy. Such costs were cited as a reason why so few offset presses were on the floor. The other reason of course is that digital printing is the new norm for shows like Graph Expo and for the printing industry in general.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.
