Redefining Visionaries As Heroes --Waldman

My argument back then was that the terminal was cost-effective to do what we referred to as magic (image manipulation and cloning) because of the high premium you could charge customers for this unique service (at that time).

Efi Makes the Call

However, page assembly was another matter and most Scitex users, like my firm, still found it was more cost-effective to resort to conventional offset stripping. I thought that it would be a better idea to have a second, much cheaper, terminal dedicated to page assembly. One Saturday I got a call at home from a man with an Israeli accent trying to make himself understood above the noise of an airport in London. The man simply said, "Harry, this is Efi. We now have the Assembler."