Redken Implements Cloud-Based Print Marketing Solution from Postcard Services

TAMPA, FL—July 13, 2011—When Redken 5th Avenue NYC, (a division of L’Oreal USA) wanted to empower its salon professionals with the ability to drive local direct mail marketing via Redken’s My Business Toolbox, the company enlisted Postcard Services to build the technology and provide the “back-end” services needed to make it happen.