Regal Press Adding Two HP Indigo Digital Presses

NORWOOD, MA—Dec. 3, 2010—The Regal Press, a corporate brand identity and marketing solutions provider, announced the installation and certification of its two new HP Indigo 7500 seven-color digital offset presses. With its unique digital offset process and patented ElectroInk, the Indigo equiptment gives Regal the ability to print offset-quality four-color documents in quantities as low as one, and variable data projects where every document is unique, without sacrificing quality or brand integrity.

Regal has launched a marketing program to demonstrate some of the opportunities available with the features and benefits of this new equipment. The program, directed by William Duffey III, V.P. eProcurement, consists of using variable data to create marketing components such as direct mail, email and telemarketing pieces.

“We understand the challenges of operating a business in competitive markets. And we know that growing and protecting revenues is a top priority for every customer we serve,” said Duffey. “Digital offset printing improves the performance of printed documents in marketing efforts, and we’re looking forward to bringing this new tool to our marketplace.”

For additional information on Regal’s new HP Indigo Digital Offset Presses, or the company’s rapid expansion into the digital market, contact Bill Duffey at Regal, or visit www.regalpress.com/digital_capabilities.php

About Regal
Celebrating its 40th year of Brand Identity Solutions excellence, Regal provides full-service in-house print and direct-mail capabilities, including specialties in areas of offset lithography (both web and sheet-fed), multi-color raised print thermography, engraving, embossing, hot stamp foil leafing and holography. Regal provides complete turnkey solutions to its growing customer base. From product design to fulfillment services, the company offers comprehensive and technically advanced corporate identity management solutions, including traditional business forms, variable and direct imaging, commercial printing, inventory management, distribution services, and advertising specialties. As a specialist in corporate identity programs, Regal offers the ability to create effective visual communication solutions for a variety of clients. Regal is now able to provide a comprehensive suite of digital marketing tools through the ProcureLink web-based platform. A brief sampling of this cutting-edge product line consists of: email campaign deployment, on-demand digital collateral generation, digital document storage, variable data-driven print, as well as full direct-mail kitting and fulfillment services.

Source: Press company release.