Reid Graphics Crosses the Digital Tipping Point with HP Indigo WS6000 Press

Digital's benefits have broad appeal
Reid Graphics, like many converters, has discovered that digital presses can help to expand its customer base, attracting larger clients in search of just-in-time manufacturing, as well as smaller clients needing affordable, high-quality mid-volume labels. In the 2000s, the company learned how service-oriented, quick-turnaround, fast-changeover printing drives customer acquisition when it served as a beta test fulfillment provider for the online collateral printing firm VistaPrint.