HP Expands, Rebrands Latex Printers

PALO ALTO, CA—HP expanded its portfolio of Latex printing technologies with the introduction of the HP Latex 3000 printer, which it contends will help print service providers (PSPs) produce high-value applications with improved productivity, quality and versatility.

HP also announced the rebranding of its HP Designjet and Scitex latex printers and supplies. The new sub-brand for these offerings is HP Latex, underscoring the importance of Latex to the HP Large Format Graphics portfolio.

HP Latex printing technologies were introduced in 2008 as a water-based alternative to solvent ink technologies. Since then, more than 15,000 HP Latex printers have been shipped worldwide and more than 100 million square meters have been printed with HP Latex inks. HP expects these numbers to triple by 2016, with the number of Latex-printed pages growing rapidly while the number of solvent-printed pages simultaneously declines by as much as 33 percent.

The HP Latex 3000 printer is designed to allow a broader range of sign and display customers to shift pages from traditional solvent and UV-curable technologies to HP Latex printing technologies.

The HP Latex 3000 printer is expected to be available worldwide on Aug. 15.