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The Pennsauken, NJ-based company made the move because its customers were demanding a faster, cheaper way to proof simple, last-minute corrections, Roberts reveals. Depending on the company, the range of products approved using soft proofing includes book covers and end papers, brochures, direct mail pieces and beverage packaging. NetProof is used as a replacement for final blues, but also for things like checking type corrections or confirming the accuracy of different versions of a piece, Roberts says.
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