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First, let's be clear about the main contention. We must have weekly reporting. Ideally, 13 weeks (a quarter of a year) should be reported in a rolling fashion. Each week, add the latest week and drop the oldest. Show the average week. Project that average by multiplying by 4 to equal a year. This is saying that if we continued on as we've been doing for the latest quarter, this is where we'd wind up for a year.
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