Repurposing Content--Extending Content Services

The Nature Of Managing Content

The following was contributed by Jason Taylor, president of eVIBE services. Formerly vice president of Canto Software, Taylor is an industry expert on content manipulation and management.

For a moment, let us ignore the products, features, pricing and all the detail with which vendors clutter your mind. Instead let's focus on what Content Management is: The centralized control of brand elements in the form of marketing messages, pricing, visual and audio, used by corporations across traditional and new media to create awareness, consideration and sales through the support of different value channels.