Repurposing Content--Extending Content Services

What is the difference between digital asset management (DAM) and content management (CM)? When does DAM become CM? Rather than tracking assets, which is a big task in itself, content management allows users to also apply media usage rules to assets and control many, if not all, stages of output.

Complete CM is a service business that should be based around repeatable, predictable processes that get executed time and time again. Corporations typically do not have the resources to execute these types of media-related tasks consistently. Also, corporations usually have limited access to all the current content because of reliance on their media suppliers in the past.