The Survey Says...Next 'Big Things' in 2014
Respondents' investment plans for 2014 center mostly on supporting print, however the addition of marketing services, digital media products, and industrial printing applications are also on the agenda, albeit on a smaller scale. Print service providers are also expecting 2014 to be a year of double-digit revenue growth, as the 97 decision-makers responding to the survey anticipate revenues to increase, on average, 10 percent compared to 2013. That's up from the 4.2 percent revenue growth reported last year.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
