The Survey Says...Next 'Big Things' in 2014
Print service providers plan to power growth on many fronts (see Figure 1), including strengthening print through adding ancillary support services (i.e., fulfillment, Web-to-print, personalized print, mailing, marketing, data and content development) and emerging technologies to make print interactive, such as mobile codes, augmented reality and near field communication.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
