The Survey Says...Next 'Big Things' in 2014
At first glance, respondents' plans for 2014 look like firms are sticking with the status quo and expanding more in service areas that aren't new. That's partly true. The other half of the story is those companies that are expanding by adding marketing-type services and pursuing methods for making print interactive. Those firms are evolving services to differentiate from the competition, move up the customer value chain, grow business and respond to new customer demands.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
