The Survey Says...Next 'Big Things' in 2014
When asked to identify the specific reasons for new service investments, those services dominating business growth leaned more to nontraditional services (see Figure 2). Respondents identified content development, data services and digital media applications as key services for growing business. Emerging technologies that make print interactive, such as mobile codes, augmented reality, and near field communication, are also viewed as services for growing business—signaling the industry's move to bolster print's role in a new media world.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
