The Survey Says...Next 'Big Things' in 2014
Print service providers also designated Web-to-print and personalized print services as key growth services. While these services aren't new, customer demand for them is picking up. Web-to-print is a key means to address marketers' increased demand for improving marketing supply chain management—the chain of suppliers that an organization relies on to produce marketing materials. Web-to-print systems provide marketers with an agile and scalable communication ordering process to reduce costs from over-ordering of materials, better control branding and provide real-time visibility into print costs.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
