The Survey Says...Next 'Big Things' in 2014
Backing Plans with Investment
When asked what specific actions firms will take in 2014, more than half reported plans to invest in hardware (58 percent) and software (52 percent). The overall sentiment for adding or expanding services was to build them internally, as only 19 percent planned to partner with another company to add services and 14 percent planned to acquire another company.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
