Resolute Forest Products Launched as New Identity for AbitibiBowater

“Resolute is well-positioned for the long term,” continued Garneau. “To remain competitive, we must anticipate and respond swiftly to market developments by continuously leveraging operating efficiencies and being opportunistic about investments and realistic when faced with difficult choices.”

The Resolute Forest Products logo calls to mind the forest in which the company works, the paper and lumber products it manufactures, and the modern and dynamic nature of the organization. Paper products are reflected in the half-circle of the “R,” symbolizing a paper roll, as well as in the folds within the logo. The rectangular and triangular shapes, in the legs of the “R,” represent pulp bales, wood products and forestry. Through the use of green as a primary color, the design also depicts the company’s determination to be a profitable business, committed to sustainability.