Education and Training — Skilled Labor: Help Wanted!

Some of the ideas that came out for improving printing’s image and attracting more young, skilled professionals include: reaching Generation Y in places they congregate online, including social networking sites; using association lobbyists to change the U.S. Department of Labor’s outdated descriptions and classifications of the industry’s segments; convincing more companies about the value of contributing scholarship money; working with local economic development leaders to spend money earmarked for technology to aid print eduction; and a campaign similar to “Got Milk?” that boosts awareness of the power of print and makes it exciting.