Retired at 95, Printer Turns 100

Wetzel Brothers would also be the first to purchase six- and eight-color presses in its market. "I had an affinity for sheetfed printing. There was a fork in the road where I had to decide whether to invest in sheetfed or web. I had faith that the market would continue to sustain the sheetfed press," he reveals. "I also knew that the web market would take a considerable amount of capital. So we decided to differentiate ourselves in the sheetfed arena by offering high-quality lithography," Wetzel says.