The Fading Reverse Auction —Morgan

Management doesn’t always know best. Sometimes members of upper management who have no understanding about the printing process get caught up in the promise of a much smaller bottom line and end up forcing reverse auctions on their buyers. One print buyer shared his frustrations with us: “We understand the printing industry does not like this method of bidding; however, my company is pushing us to use the technology. And, it’s being pushed from the top down.”