The Fading Reverse Auction —Morgan

Eroding Relationships

James Parrinello, a former print buyer and now SVP, director of operations, Wheal-Grace Corp., shared his thoughts: “As a print buyer, prior to moving to the manufacturing side of the business, I felt that a healthy relationship with a strong and reliable vendor base was essential to producing quality work. Auctions, online bidding and similar purchasing processes remove the relationship from the equation and eliminate communications necessary to the production process.”