The Fading Reverse Auction —Morgan

Another member concurred, “I find reverse auctions an adversarial method of working with my suppliers. I get far greater benefits by collaborating with my printers to discuss what can be done within my budget and delivery needs.”

I am not suggesting that all buying companies are against reverse auctions. While the majority of print buyers don’t support them, 15 percent of our May Quick Poll respondents found them to be effective.